As touched on in the increasing re-order rate section, I would like to push buyers to bundle & upsell frequently.
However, we can’t just do that.
I know people will tell you to be really aggressive on your list, but we haven’t seen that work over the long term.
For another 8 figure CPG client who also sells a mix of adult & child products, we rarely sell aggressively and use a mix of storytelling and analogy emails for the most part.
I will also say that we have 4 sends per week with them and also create PDF resources for them to use in their marketing. We should get on a call about these.
I’m happy to run you through email examples if you can keep it confidential.
Ideas:
Share a heartfelt story from a grateful mother who used The Natural Patch to protect her child from insect bites during an outdoor excursion. This narrative can emphasise the peace of mind and safety that The Natural Patch provides to parents.
Feature stories and testimonials from customers who have used The Natural Patch and share their experiences, emphasising the effectiveness and impact of The Natural Patch.
Offer tips and remedies for soothing insect bites and relieving itchiness and discomfort. Position The Natural Patch as a preventative measure that minimises the need for post-bite treatments and allows adults to enjoy their outdoor activities without interruption.
Interview outdoor influencers on their lifestyles and present NatPat as indispensable to what they do.
Offer tips and remedies for soothing insect bites and relieving itchiness and discomfort. Position The Natural Patch as a preventative measure that minimises the need for post-bite treatments and allows adults to enjoy their outdoor activities without interruption.