Notes

• BFCM has 3 distinct aspects to it:
  • Pre-BFCM
    • Perfect deliverability
    • Wean the list off discounts
  • During BFCM
    • Maximise revenue
    • Rotate offers to increase efficiency and reduce CS tickets
  • Post-BFCM
    • Thank people
    • Rehab the list & deliverability
• We would like to run the whole campaigns strategy here alongside you guys.
• We can run through everything on a call, but we have a killer system here to maximise the holiday period.
• Check out our pre-BFCM questionnaire for clients below:

Holiday Campaigns Questionnaire