Notes

• I want to get Lifetimely if we don’t have it already. This will allow us to see two really cool things:
  • The time gap between purchases (e.g. it takes an average of 42 days for someone to purchase a second time and 27 days to purchase for a third time)
  • The products they buy after their first purchase, so we know what to cross-sell in campaigns & flows
• Rather than split by number of purchases, splitting by products purchased would be killer here
• A unique angle in each campaign would be fantastic
• If we are to do 2 campaigns per week, I believe it could be a great idea to hit these segments of buyers to push them to upsell or cross-sell
• We’re hitting core segments with good metric here, but can’t see how we’re doing with repeat buyers or buyers of specific products

Example Campaign

Segment: Sleep Patch Purchasers

Angle & Body:

• Ever heard of sleep hygiene? It’s the practice of readying yourself for sleep with a night time routine. I remember the trouble I had getting my child to go to sleep just a short while ago. Nothing seemed to work.
• After some research, I realised that there was more to good sleep than just placing your head on the pillow and shutting your eyes. We, and kids especially, need a routine to help them sleep properly.
• It’s why we created our Mood Calming Stickers. Used in the evening along with some reading and play, my child was able to nod off with ease - and our restless nights together ceased.
• And the most powerful routine we’ve tried? Using them in tandem with our Sleep Promoting Stickers before bed.
• For a limited time only, you can grab them together at 40% Off in our Bewitching Hours Survival Bundle.
• That’s right. Say goodbye to restless nights for you and your little ones, and save 40% while you do so. Shop the bundle HERE.