https://www.loom.com/share/74be831a1b794510b4ad94993b31044a

If you run a supplement/CPG brand you can double your welcome flow’s performance with a few tweaks

Like we did for this CBD brand - 14 emails w/~37% open rate on the final email 😳

Here’s how you can steal this structure for your brand:

What we need to make it all work:

1. Make it long and use ‘Trojan Horse’ emails
2. Hammer trust & social proof
3. Increase incentives for non-purchasers

Let’s go through these 👇