Notes

• I would like to start pushing multipacks/bundles/subscriptions after someone has bought twice
• We have always had far superior results pushing these people to subscribe rather than 1x buyers, as they are far more engaged and have clearly had a positive experience with us overall
• I will listen to you on how aggressive you would like to be here, but going fairly aggressive has worked well for us always here

Flows

• Subscription upsell flow
  • Angles should be about the benefits of everything coming from long-term usage/action.
  • 3 emails
    • Explain the benefits of subscription
    • Reminder email + sms
    • Comparison of annualised price on subscription vs individual purchases
• Post-Purchase Upsell
  • Wait 10-14 days post-purchase (at 2x they are out of our core post-purchase flow) and send them a bundle upsell
    • 2 emails
      • Comparison of prices & benefits
      • Reminder email + sms
• Our VIP flow will handle 3x buyers
  • Offers should be pointed at bundles & subscriptions
  • 3 emails
    • You’re a VIP - here’s your first offer!
    • Offer reminder + sms
    • Want to subscribe?
    • Subscription reminder