Notes

• Unique offers will be key to increase repeat order rate
• We want to leverage what they’ve already bought in the past, as that’s the most accurate way of knowing what they want
• We have some splits to weave in here which would be far more beneficial than the current ones in place

1x Buyer Structure

1. Thank you
2. Excitement building email
   1. Your order should arrive in x days
   2. Here are the benefits
   3. Add an unboxing video to the email
3. How to use your patches (split by collection bought
4. Join our SMS list (if not consented)
5. Review request (I like the current email a lot)
6. Cross-sell (the perfect match
7. Get a free (item they just bought) with your next order above $x
8. Reminder for free gift with purchase

2x Buyer Structure

1. Thank you again!
2. Join our SMS list (if not consented)
3. Join our VIP list when you buy for a 3rd time
4. VIP reminder (10% off or free gift)