Notes

• Lifetimely works fantastically for campaigns in particular, but we can natively use Klaviyo’s ‘Predictive Analytics’ in our flows. I want to make a flow which leverages this.
• This works via tracking someone’s expected date of next purchase based off when others have bought for their second or third or fourth time.
• Example structure is below.

Example Structure

1. Running low?
2. Slight offer e.g. 5-10% off when you buy within 48 hours (urgency with incentives is under-utilised and highly effective)
3. Reminder
4. Sign up to SMS (if not consented)